Soft Opt-in for Charities: What to Do Before It Goes Live
Soft opt-in for charities is coming, but it’s not here yet! There’s been a lot
Stop Treating Your Website Like a Leaflet
Turning passive pages into active parts of your supporter journey Most charity websites look
Stop Calling Them Donors: Supporter Engagement Matters
Want better supporter engagement? Start with your language. Many charities still use the word donor.
Supporter Journeys Gen Z Will Actually Stick Around For
Gen Z might get a bad rap for having short attention spans, but when it
How AI Can Help Charities Work Smarter, Not Harder
There’s a lot of noise about artificial intelligence (AI) right now and if you work