Soft opt-in for charities is coming, but it’s not here yet! There’s been a lot of talk about the soft opt-in for charities, and with good reason. When the new rule takes effect, it will allow charities to contact supporters by email or text without

Turning passive pages into active parts of your supporter journey   Most charity websites look fine on the surface. However, far too many still behave like leaflets. They explain who you are, list your services, and politely ask for a donation. That’s it. No journey,

Want better supporter engagement? Start with your language. Many charities still use the word donor. It sounds familiar. It’s what we’ve always done. But if you want people to feel connected to your cause, it’s time to change how you speak to them. Language shapes

Gen Z might get a bad rap for having short attention spans, but when it comes to causes they care about, they’re some of the most generous and values-driven supporters out there. Born between the mid 90s and early 2010s, this generation doesn’t just want

There’s a lot of noise about artificial intelligence (AI) right now and if you work in a charity, you might be wondering if it’s just another fad, or something that could actually help. The good news? AI isn’t here to take over your job. Used